A Convergent TV Platform Built For Agencies

Your outdoor clients are ready for TV. Here's how rygr adds it without building a TV team.

Oiselle, Orvis, and Ariat are DTC brands with measurable e-commerce funnels. Their category competitors are already on TV. Tatari lets rygr buy and measure CTV and linear for those clients in one platform -- same metrics as digital, no TV buyer on staff required.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Brands want to diversify beyond search and social. Oiselle and Orvis are ready -- DTC funnels, measurable conversion events, and categories where TV drives real purchase behavior. rygr is full AOR on both. The capability to add TV is the gap.
  • → Most platforms buy CTV programmatically -- through DSPs and SSPs that take a cut before a single impression runs. Tatari buys direct from Hulu, Peacock, and HBO. No ad tech tax. More of the media budget reaches the screen. For Oiselle and Orvis, that means lower CPMs on the same inventory their competitors are buying at a markup.
  • → Oiselle is rygr's full paid media AOR -- the clean entry point. Orvis has 80+ retail stores and a direct e-commerce funnel TV can drive. Ariat has year-round demand and broad consumer reach. All three have conversion funnels Tatari can measure the morning after each airing.
What Makes Tatari Different?
Buy CTV direct. Skip the DSP. Measure to the order.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Tatari measures real outcomes -- purchases, installs, site visits -- using closed-loop attribution. Not impressions. For Oiselle, that means DTC orders tied to the spot that aired. For Orvis, it's e-commerce sessions and store visits by daypart. The same metrics rygr already runs on paid social, now applied to TV.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO. No DSP, no SSP, no exchange markup between rygr and the publisher. The CPM reflects the actual cost of the impression. For Oiselle and Orvis, the same CTV inventory their competitors pay $25-30 for programmatically runs at $10-13 through Tatari.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Build media plans across linear and streaming in one platform. Tatari handles inventory access, buying, and optimization. rygr keeps client strategy and relationship ownership. No TV buyer hire required -- managed service means your team executes TV campaigns the same way you execute paid social today.

See our media buying tools for TV
Measurement

Every airing reports the following morning: network, daypart, creative, and the downstream action it drove -- site visits, purchases, installs. Customize dashboards by client. Show Oiselle exactly which spot drove DTC orders last Tuesday. Show Orvis which daypart is driving store visits. Same accountability rygr delivers on digital, now on TV.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The agencies that add TV measurement keep accounts and grow them. rygr adding TV capability is the move that keeps Oiselle and Orvis from looking elsewhere as they scale.
New revenue
A full TV service line
Hoka already runs CTV through a separate agency. When rygr can offer TV buying in-house, clients with growing TV budgets don't need to split their media across two agencies. Full-funnel AOR is a stronger position than earned media plus paid elsewhere.
Premium access
Inventory beyond programmatic
Oiselle is the entry point. Orvis and Ariat follow. One MSA covers the full rygr client roster as more brands scale into TV -- without a separate negotiation per campaign.
Next step for Melissa
See what Oiselle's first CTV campaign looks like -- built, bought, and measured in one platform.

Tatari will map what Oiselle's first CTV campaign looks like: media plan, CPMs, and what closed-loop attribution shows in the dashboard the morning after the first spot airs.

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